CHAPTER THREE

Meet the ip

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inspiring people

Alejandro Cardoso

President & CEO Publicis MEXICO

CITIZEN

Mexico 1

Education

Marketing for the Services Industry

Harvard University

Languages

Spanish, English

IN SHORT

As one of the most influential people in Mexico and Latin America’s advertising world, he has worked for the most creative enterprises and he has been the leader of many successful and awarded campaigns. He has more than twenty five years of experience in business and communications. He has visited more than thirty-five countries lecturing and inspiring people about people’s potential to succeed, and he is a frequent judge in important global advertising competitions. Venturing challenges from scratch and trusting his capability to renew himself have been the key for his successful career.

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Fear has never stopped me, once you have decided, go for it.

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