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Anita S.K. Cheung

Founding Director i-Detox


Hong Kong


BA Hons English
Chinese University of Hong Kong


English, Chinese


After obtaining her degree in English in 1990, Anita Cheung entered the fashion industry. She learnt on the job and worked her way up to the senior level. But when she realised her job no longer fulfilled her, she resigned after thirteen years and made a major move to retrain, leading to a career as a wellness coach and entrepreneur. “The world is changing fast – never before has continuous learning and the ability to reinvent oneself been more critical than now – what is taught in most schools is at least a few decades old. If the ‘perfect job’ you want doesn’t exist yet, it means you will be the one to create it.”

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Real learning starts AFTER school. Challenges you’ve overcome are your most valuable assets, not how many degrees you have.

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