IN SHORT

More than his company’s impressive domestic growth and successful international expansion, and more than the significant contributions it makes towards supporting marginalized and vulnerable communities and protecting biodiversity, Eduardo Tricio, head of Grupo Lala, stands out for his positive outlook and down-to-earth attitude. What we need, according to him, is to strive for balance and focus on the good vibes. “Nowadays, we live better than kings did in the sixteenth century. We have more comforts than the elites of past societies could have ever had,” Eduardo says. “We have been born in the best time in history.”