IN SHORT

Those who possess conviction and clarity of spirit don’t hide their emotions, so Lilia Martínez Jiménez lets her tears show when she remembers the hard times that preceded the creation of her own company. Ultimately, it was her and her children’s sacrifices and tenacity that allowed her to see through a project that now inspires the whole of Mexico. She recognizes that adversity and sometimes even loneliness are her allies in developing new ideas.