CHAPTER THREE

Meet the ip

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inspiring people

Adenike Oshinowo

Chief Executive & Creative Director AOE Events & Entertainment Ltd

CITIZEN

Nigeria

Education

B.Sc. in Political Science

University of Essex

UK, 1992

Languages

English , Yoruba, French, Spanish, Japanese

IN SHORT

Winning the 1990 Most Beautiful Girl in Nigeria pageant was an unexpected surprise that could have easily been the high-water mark of Adenike Oshinowo’s life, but on the contrary it was a spark for greater achievements to come. The business success she has gone on to realize in the twenty-five years since is paralleled by her penchant for hard work and determination to find satisfaction and happiness in all that she does. “Life should never be about pursuing money. It should be about doing what you love and what makes you happy – but we have to work hard and we have to support each other.”

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Instead of pursuing money, it is better to pursue satisfaction and happiness, which is what I have done.

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