IN SHORT

Because Hugo Villaseñor does not believe in the impossible, there is no challenge that can ever stop him. Alongside his father and brothers, he achieved impressive growth for a family firm that today employs more than 800 people. Despite the trials and tribulations of the business world, his principles are clear and simple: being honest, learning from your mistakes and doing your job well. You see, for Hugo, work is a passion—never an obligation.