Entrepreneur & Writer
Master’s in Business Administrion – IPADE Business School (Instituto Panamericano de Alta Dirección de Empresa)
When in need of inspiration on his own path, Alfonso Urrea turns to the labours and tenacity of athletes constantly pushing their limits. They are examples of working hard and staying the distance—just like Alfonso himself. Take no shortcuts on your path to happiness, he admonishes, if you want to truly experience it within. In business, this echoes in companies prioritising sustainability over short-term profit—thus achieving solid growth in the long run.