CHAPTER THREE

Meet the ip

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inspiring people

Bertha González

Cofounder & CEO of Tequila Casa Dragones

CITIZEN

Mexico 2021

Education

MBA Integrated in Marketing Communications – Northwestern University

Languages

Spanish, English, French

IN SHORT

Bertha González has always believed in taking initiative and being proactive, which helped her to break through in the production of ultra-premium agave spirits, especially tequila—a field that combines tradition and innovation. In each bottle produced at the iconic Casa Dragones, she seeks to capture the very essence of Mexico. To grow and fulfil your ambitions, she explains, you need dedication and curiosity—which proved instrumental to her own success.

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