IN SHORT

You can discern industrialist Eugenio Madero’s enterprising spirit in the ingenuity with which he takes on sectors as diverse as technology, politics, trade and investment. Used to making bold moves, he has even taken his proposals to the White House and to the office of Nobel Prize laureate economist Joseph Stiglitz. Eugenio is a man of action. He pushes ahead. He faces every and any crisis head -on, looking for the opportunities it brings.