IN SHORT

In his life, Fardan Hassan Al Fardan has managed to break away from an unsupportive family background to succeed on his own terms. Through hard work, education and “the right attitude,” he founded the ASCS Group and turned it into a lucrative regional enterprise. His ability to persevere and chase his dream has made him a role model for aspiring Emirati entrepreneurs. “Whatever seems really far away and hard to achieve, with determination and the right attitude you will get there.”