IN SHORT

A true believer in collaboration and productivity, passionate supporter of inclusiveness and openness, and gifted creative with a notable advertising career, Farid Chehab is a champion of brand Lebanon. Through books, mentoring and initiatives, he’s driven to turn its dramatic past into a brilliant future. “We learn from the past and create a new paradigm for coexistence,” Farid says. “This is what Lebanon can offer, an osmosis of cultures.”