IN SHORT

Manuel Vicente Diez tends to punctuate his sentences with genuine laughter, radiating positivity. As it can happen, it took him a while to find his true calling. He first studied mathematics, then IT; he earned a degree in history… And then, at the Kellogg Graduate School of Management, he delved into the world of entrepreneurship—and never looked back. Instead, he grabbed his product catalogue, rented a small plane, and embarked on a sales tour of the Caribbean.