IN SHORT

Curiosity has been a mainstay in Anasofía Sánchez Juárez Cardoze’s life. Starting in the field of marketing, she found her calling in the burgeoning new technologies sector, earning a privileged position that makes her a shining example of a strong, successful woman in tech—a field many erroneously consider reserved for men. She sees herself as a team player and insists that you can’t impose your leadership; you earn it by inspiring collective commitment.