IN SHORT

“I realised early on that I have succeeded because I didn’t have anything easy. So now I love impossible missions,” says Ayad Nasser, whose work—be it investment, real estate or social activism—aims to restore beauty to the world. “I’ve always felt different. And that’s good. I don’t need to be the best, and I’m not afraid to lose in order to win,” he says. “What I want is to beautify the world and to unify people. This is my mission.”