IN SHORT

Badr Jafar, CEO of Crescent Enterprises, is a seasoned entrepreneur with a mind for creative solutions. Never content to rest on his laurels, he remains determined to embrace challenges on his own terms. He sees the potential that business has to generate social change and encourages young entrepreneurs to get involved, to be unafraid of failure. “Your experience curve goes up with your problem curve. If everything is smooth sailing, your experience curve is going to be a lot flatter. So don’t be afraid to get those failures in your pocket!”