CHAPTER THREE

Meet the ip

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inspiring people

Daniel Servitje

President & CEO Grupo Bimbo

CITIZEN

Mexico 1

Education

MBA

Stanford University

Languages

Spanish, English , French, Portuguese

IN SHORT

Practical, optimistic and not pulling any punches, Daniel Servitje has an aptitude for business matched by his love of Mexico and his belief in helping others. “Mexico has a troubled history but also a wealthy dynamic. It’s a country of contrasts—deficiencies but full of opportunities. A very complex, very alive place,” he says. These thoughts are on par with his understanding of entrepreneurship. “It’s the capacity to survive. A relay race—run and arrive to a better position. That’s my inspiration. Add more stories and adventures, with all the ups and downs.”

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People must look for opportunities. If you are not optimistic, you will not invest or risk.

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