IN SHORT

After losing his father early in life, José Ramón Elizondo remained determined to forge, build, and add value. He discovered that he enjoys organizing and launching projects, preferably under pressure. As he continues to solidify his family and Grupo Vasconia, he has another mission: to contribute to Mexico however he can, helping to solve its more painful challenges. “I like the word entrepreneur because I've started a lot of things throughout my life, not as a vanity act, but because I believe you have to start as many things as you can. Even if you fail, the batting average is what counts.”