IN SHORT

Customer loyalty is key, and it takes  painstaking effort and care to nurture—a life in insurance has taught Laura Peña Izquierdo just that. As President of Asociación Nacional de Jóvenes Empresarios, she saw first-hand the advantages of a multidisciplinary approach in the form of diverse teams, with everyone coming together to use their individual strengths in the pursuit of a common goal. The formula for success lies in doing what you love, she explains.