IN SHORT

As Corporate Marketing Director for América Móvil, Marcela Velasco Cámara has reached the top in her profession, which is inspiring when you consider the fact marketing was a new area of study when she attended university. At first, she was uncertain about her career path, but with solid mentorship she was able to find her way to staggering success in the marketing world. And now she’s returning that opportunity, participating in initiatives like Áurea, which focuses on mentorship for female executives and entrepreneurs. “Mentorship is an absolute must. Almost everybody needs a mentor.”