CHAPTER THREE

Meet the ip

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inspiring people

Younes Boumehdi

Founder & CEO HIT RADIO

CITIZEN

Morocco

Education

BA in Management

L’OBS Paris 

Languages

Darija, French, English, Spanish

IN SHORT

It took Younes Boumehdi 13 years to realise his dream – launching a private, hip musical radio station that caters to the youth, an enterprise that was the very first of its kind in Morocco. Inspired by the example of French radio libre, which flourished under the presidency of François Mitterrand, he spiced up HIT RADIO with an open, candid phone-in show that made the station both a pop success and a beacon of the zeitgeist.

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HIT RADIO talks youthfully and to the youth. So it disturbs. But it also takes the pulse of the society.

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