IN SHORT

Ahmed El Yacoubi would have followed the path of scientific research were it not for two senior bank executives. They were eager to hire him, and he to make the best of it – rising the ranks to eventually become Chairman of the Management Board of Société Générale Maroc bank. He’s brought to the table a genuine interest in people, helping his staff reach their full potential and providing young professionals with plenty of support – and inspiration – for innovation and entrepreneurship.