IN SHORT

Hunting for a part-time job as a postgraduate student, Aicha Karmouchi came across an interim company – and that sealed her professional fate. She became a salesperson, learning the trade as she went until, one day, she realised that it was others who were benefitting from her toil. So, she moved strategically, laying out a battle plan with great motivation. By 2008, she was enjoying the fruit of her labour, running her own successful business.