CHAPTER THREE

Meet the ip

< Back
inspiring people

Aicha Karmouchi

General Manager RH Concept

CITIZEN

Morocco

Education

MA Management Human Resources

IAE

Languages

Arabic, French, English, Italian

IN SHORT

Hunting for a part-time job as a postgraduate student, Aicha Karmouchi came across an interim company – and that sealed her professional fate. She became a salesperson, learning the trade as she went until, one day, she realised that it was others who were benefitting from her toil. So, she moved strategically, laying out a battle plan with great motivation. By 2008, she was enjoying the fruit of her labour, running her own successful business.

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If you have to start alone, you have to position yourself as an expert in a given area.

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