IN SHORT

He grew up in Guinea, the United States, and former Yugoslavia. Indeed, Youssouf
Youla learned a lot from being exposed to different cultures – and it all helped him
develop a strong determination. The founder and managing director of Print Shop,
a flourishing printing company, he keeps his cool in an often difficult, volatile sector.
Buoyed by the wind of success, he set up with his brothers La Petite Damba, a food
processing and packaging firm.